Diario AS is the leading digital sports media in Spain where I work leading the digital analytics and audience team:
Measurement plans
Definition of variables, events, and data structures to be collected in digital analytics tools to ensure accurate and actionable measurement with the technical team.
KPI Unification
Unification across different business units, group headline brands, and editions to ensure measurement consistency across various tools.
Resource Optimization
Redefinition of reporting for over 80 teams, implementing automated processes that eliminate manual tasks and improve efficiency.
Customized Training
Delivery of digital analytics training to cross-functional teams, fostering autonomy in data analysis and decision-making.
Support for diverse Teams
Support for cross-functional teams including Technology, Editorial, Advertising, Product... adapting KPIs, language, and approach to each area's specific needs, ensuring clear understanding and effective data-driven decision-making.
Advanced Dashboards
Creation of advanced Power BI reports such as competitor production monitoring or cross-referencing data from different environments (e.g., Google Search Console and Adobe Analytics) for comprehensive business evolution analysis.
