PRISA Radio is the global leader in digital audio with iconic brands like Cadena SER, LOS40, Cadena Dial, Podium Podcast, Radio Caracol (Colombia), and ADN Radio (Chile), where I worked leading the Digital Analytics and Audience Development team:
Measurement Plans
Definition of variables, events, and data structures to be collected in digital analytics tools ensuring accurate and actionable measurement through technical team collaboration.
KPI Unification
Standardization across business units, group publications, and regional editions to ensure consistent measurement methodologies across analytics platforms.
Resource Optimization
Redesign of reporting for 30+ brands, implementing automated processes that eliminate manual tasks and improve efficiency.
Customized Training
Delivery of digital analytics training to cross-functional teams, fostering autonomy in data analysis and data-driven decision-making.
Cross-Functional Team Support
Providing guidance to diverse teams including Technology, Editorial, Advertising, and Product... adapting KPIs, terminology, and analytical approaches to each department's specific requirements, ensuring clear understanding and effective data-driven decision-making.
Advanced Dashboards
Development of sophisticated Power BI reports including competitor content monitoring and cross-platform data integration (e.g., Google Search Console + Adobe Analytics) for comprehensive business evolution tracking.
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An exceptional professional who brought full commitment to every project we collaborated on. I wholeheartedly recommend him in every respect. 👍