ABOUT ME
Passionate about the world of digital and marketing, I'm committed to helping organizations grow digitally with my experience in analytic
Most of my career has been in the media industry, but I've also worked on web development, apps, communication strategies and customer acquisition campaigns in various sectors and markets, giving me a 360-degree view of the digital landscape
My Experience
Jun 2022 - Now
Digital Analytics Manager
Diario As
- I coordinate the strategic analysis of the digital business in key markets (Spain, the U.S., and LATAM), providing actionable insights that support decision-making across various areas of the company.
- I analyze the impact of digital products and propose optimizations that drive revenue, audience growth, and engagement.
- I lead the digital analytics team to transform data into concrete business recommendations, identifying opportunities for growth and efficiency.
- I collaborate on optimizing digital advertising campaigns, evaluating their performance and designing improvements focused on return on investment.
- I analyze the impact of digital products and propose optimizations that drive revenue, audience growth, and engagement.
- I lead the digital analytics team to transform data into concrete business recommendations, identifying opportunities for growth and efficiency.
- I collaborate on optimizing digital advertising campaigns, evaluating their performance and designing improvements focused on return on investment.
Oct 2019 - May 20222
Digital Analytics Manager
PRISA Radio
I transformed digital audio consumption data into strategic insights to support business development.
- I evaluated the impact of launches and proposed product improvements aimed at maximizing revenue and engagement.
- I developed dashboards and executive reports that supported decision-making for leadership teams, identifying growth opportunities within the digital audio and content ecosystem.
- I evaluated the impact of launches and proposed product improvements aimed at maximizing revenue and engagement.
- I developed dashboards and executive reports that supported decision-making for leadership teams, identifying growth opportunities within the digital audio and content ecosystem.
Jan 2015 - Sep 2019
Content Scheduling and Promo Planning Specialist
Mediaset España
- Design and execution of the programming strategy for DIVINITY, ENERGY, and BEMAD, contributing to brand identity and positioning.
- Planning and optimization of self-promotions, Pathfinder campaigns, and strategic use of bugs across themed channels (DIVINITY, ENERGY, BEMAD, and FDF).
- Ideation and development of special programming events as tools for viewer loyalty and brand differentiation (e.g. #MalditaShonda, #DivinamenteSoltera, #WalkervsEnergy).
- Cross-functional collaboration with marketing, communication, social media, and planning teams to maximize the impact of each launch and support decision-making aligned with channel performance and positioning.
- Planning and optimization of self-promotions, Pathfinder campaigns, and strategic use of bugs across themed channels (DIVINITY, ENERGY, BEMAD, and FDF).
- Ideation and development of special programming events as tools for viewer loyalty and brand differentiation (e.g. #MalditaShonda, #DivinamenteSoltera, #WalkervsEnergy).
- Cross-functional collaboration with marketing, communication, social media, and planning teams to maximize the impact of each launch and support decision-making aligned with channel performance and positioning.
Oct 2013 - Nov 2015
Awesome Stuff INC
Engagement Community
Company based in Los Angeles, specialized in marketing services for Mexican multinational companies. Main responsibilities:
- Initially involved in the creation and design of catalogs, brochures, websites, business cards, publications, etc.
- Later focused on client management, including project proposals, coordination through completion, and performance analysis.
- Promotion of brand-generated content on social media, aiming to connect with the target audience and attract new customers.
- Development of corporate communication strategies through social media and email marketing targeting both current and potential clients, ensuring brand consistency and effectively reflecting its identity. The goal: to humanize the brand on digital platforms and build relationships with potential customers.
- Initially involved in the creation and design of catalogs, brochures, websites, business cards, publications, etc.
- Later focused on client management, including project proposals, coordination through completion, and performance analysis.
- Promotion of brand-generated content on social media, aiming to connect with the target audience and attract new customers.
- Development of corporate communication strategies through social media and email marketing targeting both current and potential clients, ensuring brand consistency and effectively reflecting its identity. The goal: to humanize the brand on digital platforms and build relationships with potential customers.
Discover some of the projects I have worked on
Some projects
My Education
Feb 2025 - Jul 2025
Executive Program in Strategic Management of Projects, Programs and Portfolio
IE Business School
May 2025
SMP Service Management Professional
Service Management Institute
Sep 2014 - Jun 2015
Audiovisual Content Management
Universidad Europea de Madrid
Sep 2008 - Jun 2013
Bachelor's Degree in Audiovisual Communication
Universidad Complutense de Madrid
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David boasts a well-rounded profile: from advanced digital analytics to strategic program management. His tenure at PRISA has honed his skills in dynamic environments where data and strategy converge to drive high-impact decisions. Within IE Business School's Strategic Management Program, he has solidified expertise in prioritization, governance, and comprehensive portfolio management.
I recommend David for roles such as Director of Analytical Projects or Digital Transformation Programs, where he can integrate metrics, strategy, and execution. He brings both technical rigor and strategic vision, coupled with cross-functional leadership capabilities. -
David was part of my team during my tenure as an executive at Mediaset. He is an outstanding professional who even then demonstrated his passion for research, coupled with remarkable proactivity, dedication, and rigor. I highly recommend him, as evidenced by my experience working with him and his impressive subsequent career trajectory. His smile and passion captivate everyone who knows him.
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An exceptional professional who brought full commitment to every project we collaborated on. I wholeheartedly recommend him in every respect. 👍🏻